10 reasons why business owners need to use video marketing

Soon, 90% of all internet traffic will be video. This is the prediction of Youtube’s VP of Global Content.

And it’s not hard to see why, with so much video content around us.  It has now become the new way to do market business.

Yet, despite its astronomical growth, many small business owners still seem to shy away from this powerful marketing tool.

In our experience, those business owners who fail to use video do so for one of the following three reasons:

  • They don’t believe they have the budget to create ongoing videos.
  • They don’t have any ideas about what to produce.
  • They don’t have the necessary equipment and/or time.

For those business owners who think like that, I have good news. These excuses don’t hold as much weight as they once did.

High-quality video is no longer reserved for large companies.

Everyone, everywhere, has the ability to create or access powerful video footage that engages their customers.

So, we have put together ten reasons your small business must take advantage of these new opportunities by harnessing the energy and excitement of video marketing:

1. HELPS CUSTOMERS BETTER UNDERSTAND YOUR OFFERING

Selling online is much more difficult to do than face to face. Video plays a great role in your sales efforts by giving you the opportunity to explain the same way you would do in your shop. People love to see personality and passion, so have fun with it.

2. VIDEO PERSUADES PEOPLE TO PURCHASE FROM YOU

According to Forbes – about 65% of all people that viewed an online video went on to make a purchase from that business. Video carries emotion, humor, personality & persuasion. No more words needed!

3. LONGER ENGAGEMENT WITH MOBILE USERS

We live in a mobile-centric world and people rely on their phones for everything. Its no real shock then, that video content is consumed more on mobile than desktop.

Desktop users tend to only stick with a video for about two minutes or less. Mobile users, on the other hand, have an attention span of 2.4 to 5 minutes, depending on the device.

As a result, local small business owners should always have a mobile-first mentality. After all, the best time to woo a new prospect is when they’re actively looking for a nearby business in your industry. And a heightened video attention span is just another advantage you can use to accomplish that goal.

4. VIDEO CONNECTS WITH EVERYONE

When it comes to most online marketing methods, you have to cater your strategy based on the age demographic you’re trying to reach. Younger users, for example, spend more of their time on Instagram and Snapchat, while middle-aged women have claimed dominance on Pinterest.

That simply isn’t the case with video marketing.

Everyone loves video – from the youngest to the oldest internet user. With this tactic, your small business can reach its audience, whatever its demographics.

Even if you pivot your business and your target market shifts, you don’t have to worry about building your presence on an entirely new platform. Chances are, your new demographic will respond to video, just like your old one.

5. IT ALLOWS PEOPLE TO REMEMBER

With so much digital noise around consumers, facebook posts, blog posts, Instagram images etc finding ways to stand out can be difficult.  But a carefully crafted short video could go viral and propel your business. Did you know that 80% of people remember the video ads that they see online?

Finding ways to stand out and showcase your creativity can seem like a daunting task. But statistics like this show us that there’s still a way to make a difference.

Get your message heard by investing in video marketing.

6. USE VIDEO AS AN EDUCATION TOOL

The best marketing campaigns don’t sell products and services 100% of the time. Nobody wants to feel like they’re being sold to, which is why great small business website feature articles on topics that actually interest the audience.

It works the same way with video.

You can become well known in your industry by simply educating your audience on a range of topics. Let’s say, you are a Lawyer. A range of short videos where you explain the law, how the law works in some situations or even upcoming changes to the law would be of greater value to your prospective customers.  

7. EMAIL CLICK THROUGH RATES ARE GREATER

Your email list should be one of the most treasured items in your business. It’s free marketing but there is a science behind creating a sales email and getting your customers to convert.

Reel SEO data shows that 60% of marketers claim video marketing has drastically increased their conversion rates – sometimes even as high as 8x.

I don’t think it’s a stretch to say that most small business owners reading this article would love to see that kind of increased engagement.

You can do that through the simple power of video.

The videos you introduce to your email marketing messages don’t have to be complicated. They don’t need to feature some elaborate plot or expensive special effects. A simple video of you saying thank you to your audience could do far more than you think.

8. GOOGLE LOVES VIDEOS = RANK HIGHER

Did you know that YouTube is the second largest search engine in the world. And even better? It’s owned by the largest search engine in the world, Google.

When hosted correctly, your videos can help your website get ranked highly for keywords that you’d never be able to achieve through traditional SEO.

Although marketers have known about this powerful perk for years, it’s an avenue that many aren’t yet fully exploring. If you start now, you’ll be ahead of the game.

All you need to do is incorporate a bit of video SEO into each video you create and publish. If this sounds like double dutch, we can specialize in video SEO. Just ask us how.

9. CREATE A MORE PERSONALIZED EXPERIENCE

We touched on it earlier.  Customers love to see personality. Think about it. Emotions are contagious.

When you’re feeling full of energy and happiness, it naturally radiates to the people around you. That’s why it’s usually the small business owners that feel passionate about their work that become so well-known in their communities.

You don’t want that infectious passion to get lost in translation, do you? That’s what happens when your online marketing campaigns don’t accurately reflect your brand and personality.

In the online world, video makes that happen.

10. HELPS BUILD TRUST

Trust is the foundation of conversions and sales. But building trust should be a goal on its own.

Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

Stop selling and let the people come to you by providing them interesting and useful information.