10 Awesome Facebook video tips for more Facebook views, engagements & shares

The Facebook newsfeed is becoming more & more crowded with businesses understanding the need to be in it. It can be really challenging to stand out from everything else.

It can be even more challenging to maintain their attention, which is why it is so incredibly important to create an engaging message. 

So we have compiled 10 awesome video tips to help you with your next videos on Facebook.

1. Catch people’s attention within the first 3 seconds

Facebook videos auto-play in order to captivate users’ attention and convince them to watch more.

As such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound.

You can help with this by creating a customised thumbnail which is quickly shown to people as they thumb through the feed. A great thumbnail will make people stop scrolling.

And your video needs to capture the attention from the first frame that is auto played, piquing the interest of your viewer.

For Facebook video tips, this one is important. 😀

2. Add captions to your videos

90% of Facebook videos are watched without sound

Even though Facebook now auto-plays videos on the mobile News Feed with sound, it’s unclear how many people watch videos with the sound on. Facebook users can disable the auto-play-with-sound feature, and videos will auto-play without sound if the mobile phone is on silent mode.

My hunch is that most Facebook users still watch videos without sound.

If a viewer can’t understand your video without the sound, you would likely lose that viewer and the opportunity to convey your message to her.

To prevent that, you can add captions to your videos through Facebook. When you are uploading your video onto Facebook, there’s an option to upload a SRT file of your captions. You can also add captions to existing Facebook videos by editing the video.

Alternatively, you can add text overlay to your videos using a video editing tool like Animoto. Colourful and to-the-point text overlays can make the video more appealing and engaging.

3. Suggest viewers tap for sound

Pop-ups can sometimes be annoying so it has to be designed and timed appropriately to create a non-disruptive effect.

Another neat way to work around the silent auto-played Facebook videos is to suggest viewers tap for sound with a pop-up.

But by having your viewer tap on the sound button this has just created engagement. A key metric in who gets to see more of your future content.

4. Choose an appropriate name

Make sure your video has a descriptive, captivating title so that it can be easily searched by users.

Just like optimizing individual webpages (your title tags and meta descriptions), your Facebook video should include an appropriate title with targeted keywords to increase its visibility.

5. Focus on one key point

This is crucial for Facebook video tips.

If you want to make a shareable video, focus on one easy-to-understand point.

You need to ask yourself, can someone easily summarise what your video is all about in 1 sentence in a compelling way so that they will share it.

Remember the KISS principle. Keep it Simple, Stupid 😄

6. Post directly on Facebook

Adding videos natively to Facebook helps them to rank in a more prominent position in the News Feed.

(“Natively” refers to videos that have been uploaded to a network directly and played straight in a feed, versus those that are uploaded elsewhere and shared as links, e.g. YouTube videos.)

If you have a YouTube video that you would also like to share on Facebook, avoid copying and pasting the YouTube link and instead post the video again directly to Facebook.

7. Use LIVE video

If you want more people to watch your videos and see your Facebook posts, Facebook Live Video is where it is at. 

Facebook’s algorithm has been updated in order to favor live videos as data has shown that live videos typically hold a user’s interest for a longer period of time.

Live videos have also been known to cause a bump in users exploring that page’s content (even if it isn’t the live video itself).

The hypothesis is that brands who get in front of their audience in this very direct away can help increase their level of relatability and trust.

In addition, Facebook will record the live video and publish it directly to a page once the recording session has come to an end.

8. Use mobile-friendly shapes

When formatting your Facebook videos, pay close attention to whether you utilize a  landscape video, square video or vertical video

Square videos receive higher amounts of engagement, views, and reach – particularly on mobile.

And now with the advent of Stories on platform such as Facebook, Instagram and Snapchat, vertical video is getting alot of engagement, which makes sense, as the majority of these users use their mobile device and vertical & square videos take up the majority of real estate on the mobile News Feed.

9. Tell your viewers what they will watch.

I hate it when someone I follow doesn’t clearly describe in the description why they want me to view their video.  Use your Facebook post copy to describe the content of your video. This will help convince users to commit to watching the video.

By providing Facebook users with a brief synopsis on what the content is about, you can help to increase the chances that the video may spark their interest and that they will want to watch it.

An informative sentence and a fitting thumbnail can easily achieve this.

10. Promote your video 

Facebook’s in-depth data on its users makes it a great platform for running ads to reach a larger audience with your video.

You can use Facebook ads to promote your videos to a specified target audience. Let’s say for example that you made a video about mountain bike riding in the Blue Moutains. Facebook will allow you to target people who have shown an interest in Mountain Bike riding and who live in the Blue Mountains or who have been to the Blue Mountains for this activity.

Conclusion

When you only have less than 3 seconds to grab a user’s attention, it’s important to spend some time strategizing on the best ways to do so.

Facebook is an incredibly powerful outlet. Use your Facebook videos strategically to take full advantage.

If you can get the majority of  these Facebook video tips right, you are on your way 😄